FIONA HARRISON MUSIC
  • Home
  • About
  • Composing
  • Audio Visual
  • Blog
  • Contact

Musings on marketing

5/4/2012

0 Comments

 
What is the best way to get up the rankings for a musicians website?  

There are lots of things to consider.  First, an attractive website is essential.  What image do you want to create and what money do you have to try to achieve that image?  Getting reasonable photos is a priority. Of course they are expensive but you can do quite a lot yourself with editing software.  

There are lots of great hosts and templates out there now so you can set a website up cheaply and easily. Weebly is great!

I have chosen the image at the top of site to reflect, my passion for the fiddle, trad music and performing. I have combined this with a personal image so people know who I am! 

What pages should you have? That will depend on what you want to do. My pages are designed with performance in mind (e.g. the News Page which gives details of upcoming gigs etc).  I also have a hardanger page and links to my external website.   A music teacher would have different pages. 

I have loaded some sound files to give a flavour of the type of music I have been playing.   You could do the same , or link to My Space, SoundCloud or similar.

Once you have your website, there are all sort of things that can make you site go up or down the rankings.  You need to identify key words, you should write each page in a way that has quite a few of these (but not too many) or the search engines don't like it.  Images should have Alt tags, Blogging frequently can help as can some links (but not all).  Inward links to your site is a good thing. 

You can also use things like Google ads.  These can work really well, but it depends how niche your site is.  I run a google ad for hardangers.com.  You can set your search conditions and because hardanger violins is a very specific search works really well.  

I wouldn't recommend a google ad for a search like "classical musician" though. Its note specific enough.  But its great when it works.  

Once you have merchandise to sell directly, a shopping cart would be great.  But you can still sell through your site, through affiliate type arrangements (eg have an account with CafePress).  I've tried this for another site I've run - its slow but with work it can provide a small additional income - especially once you've built a fan base. 

Links to Twitter, Facebook are also useful and Weebly is about to introduce this into its new templates - great news!  Can't wait. 

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture

    Fiona Harrison
    ​Music



    Welcome to my blog about my thoughts and research on playing and composing.

    Archives

    October 2020
    June 2020
    January 2020
    July 2019
    June 2019
    May 2019
    April 2019
    December 2018
    November 2018
    July 2018
    April 2018
    January 2018
    July 2017
    May 2017
    April 2017
    March 2017
    February 2017
    December 2016
    November 2016
    October 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    June 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011

    Category

    All
    Improv
    Pd
    REH
    Res
    Ses
    Studio
    Wim

    RSS Feed

© Fiona Harrison, all rights reserved, 2011
Background Header art, Sound Forest - by Will Power, at Flickr Creative Commons-2019

  • Home
  • About
  • Composing
  • Audio Visual
  • Blog
  • Contact